Digital Crews

Step 1. People want your best product / service.

From now on when you go to carry out marketing campaigns for your company on social networks, try to choose your best products/services first. It is proven that good products exceed strategy, that is, nobody wants to see a less important promotion of your service on their Facebook wall, in short, nobody wants you to offer them your worst product. So before you start you have to define exactly what you are going to promote.

Something that works very well is to take advantage of those products that naturally see their demand increased depending on the season of the year, for example in the summer materials for water sports or for the beach, in the case of products. For the cases of services they could be for example the change of tires of the car to travel or the installation / repair of air conditioning.

Something to highlight is the pricing policy, it is not good to devalue a product, it is best to offer related extras at zero cost or make a profitable discount for all parties. Last advice, put an expiration date on your promotions and limit the number of products available, it is best to have at most three days of promotion, there you will already have enough to assess the campaign. This gives people a feeling of missing an opportunity and no one wants to miss out on opportunities.

Step 2. Make Content Viral.

Prepare your content in such a way that when people see it they do not resist sharing it. That is Viral Marketing. You must be direct and explain all the conditions of the promotion so that doubts are not generated.

The goal is to convey confidence from the second zero. Let people know how much the real savings are, whether it is a direct discount or something that you have given them for their purchase and finally make a call to action or Call to Action, so that people decide to give the what are you waiting for?

Step 3. Prepare a Creative Graphic Design.

If for the content you needed to attract attention, for the image you will need a little more creativity. The image should highlight the promotion and thus you will capture 70% more the attention of the users.

By nature, people almost never read everything the first time they see it, because the brain does an autocomplete of sentences without us being aware of it, so it is very important to create impressive images of the promotion.

Step 4. Your Web Page must be Adapted.

Social networks are like a virtual amusement park where users are browsing with an attitude of leisure and not business; however, if they find shocking and special promotions, they may take a detour to discover new opportunities. That is why you must have a web page or landing page adapted to all devices to receive your visitors desperate to know your offer and buy it, otherwise they will leave without buying anything.

To rank your website in the google you need to know about the best SEO methods so that you must be aware about the basic terms.

Step 5. Accelerate your Campaign with Paid Advertising.

I recommend this for companies that do not have enough fans to generate the necessary impact and for campaigns that have a good impact and want to be accelerated. But if having a considerable list of fans, the campaign does not work, the best thing is to stop it. The best platforms currently for this are Facebook Ads and Google Ad words, both of which allow segmentation for web and mobile. We assure you that after applying these steps, you will discover great opportunities to do business and sell through social networks.

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